For SimpleTexting’s “Gen Z vs. Millennials: How They Prefer to Be Messaged by Brands” campaign, I created a set of graphics that helped turn a detailed consumer survey into a clear, engaging visual story. The report surveyed 1,427 Americans, including 754 Millennials and 673 Gen Z respondents, about their texting habits, opt-in behavior, brand communication preferences, and attitudes toward SMS marketing.
The design challenge was to make a large amount of comparative data feel simple and actionable. Since the campaign focused on two highly discussed generations, the graphics needed to highlight similarities and differences without making the experience feel overly technical. I approached the visuals with a clean editorial system: bold percentage callouts, generation-by-generation comparisons, structured chart layouts, and mobile-inspired design cues that tied directly back to the subject of texting.
The graphics supported key insights from the campaign, including that 69% of Americans opted in to receive texts from a business in the past year, 90% prefer brand texts once per week or less, and consumers are most receptive to practical messages like order updates, exclusive discounts, and appointment reminders. These findings shaped the visual hierarchy, with the strongest stats treated as hero moments and more detailed breakdowns organized into easy-to-scan sections.
My goal was to balance clarity, credibility, and personality. The subject matter was data-driven, but the visuals still needed to feel approachable and relevant to marketers, business owners, and brand teams. By using a polished but conversational design style, the graphics helped make the report feel less like a dense research document and more like a practical guide to how younger consumers actually want brands to communicate.
The final campaign visuals elevated the article by making its insights easier to understand, remember, and share. They helped SimpleTexting present the survey as both informative and visually engaging, reinforcing the central takeaway of the report: Gen Z and Millennials are open to brand texting, but only when messages are useful, relevant, and respectful of their attention.
